By SCARLETT BURGESS -2024-02-01 | [email protected]
Have you wondered about the United States boasting a whopping 436.1 billion social media visits, translating to an impressive 1279.08 visits per person in 2023? Or How do gender demographics unfold on social media platforms, revealing a notable male dominance at 68.65%, while female users trail behind at 31.35%?
Between 2019 and 2023, there was a seismic shift in how users engaged with these platforms.
According to a detailed analysis by Lifesight.io, social media visits skyrocketed from 582.9 billion to a staggering 1.98 trillion, marking a substantial 70.56% surge. In the peak year of 2023, the top 10 platforms collectively hit a record 1.98 trillion visits, averaging 165.0 billion monthly and 5.4 billion daily.
YouTube with 1.35 trillion visits, is closely trailed by Facebook and Twitter. TikTok stole the spotlight, experiencing a phenomenal growth of 60.15x since 2019, reaching 41.8 billion visits.
The United States topped global social media engagement in 2023, accounting for 22.03% of worldwide visits. This amounted to 436.1 billion visits, demonstrating the deep-rooted presence of social media in everyday American life.
The data was analyzed by growth patterns, user engagement, demographics, and device preferences, integrating global population data to understand country-specific social media activity. This comprehensive approach aimed to provide actionable insights for strategists and marketers in the evolving digital landscape.
The study’s data was gathered using SEMrush, which determined the top ten social media platforms based on yearly visits.
Key Findings
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Five-Year Growth: Social media visits jumped from 582.9B to 1.98T, a 70.56% increase over five years from 2019 to 2023.
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2023 Visit Highs: Combined visits for the top 10 sites reached a record high of 1.98 trillion in 2023 with a global average of 165.0 billion monthly visits and 5.4 billion daily visits.
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Dominant Platforms: In 2023, YouTube led with 1.35T visits, followed by Facebook and Twitter.
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TikTok’s Rise: TikTok saw a dramatic increase to 41.8B visits, a growth of 60.15x since 2019.
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Top Visiting Countries: The US (436.1B), India (171.8B), and Brazil (123B) led in social media visits in 2023.
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User Demographics and Devices: Male users dominated at 68.65%, with most accessing social media on mobile devices (59.10%).
Top 10 Countries With the Most Social Media Visits, 2023
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United States: The US accounted for 22.03% of total global social media visits, with 436.1 billion visits in total. With a population of 341.3 million, this amounts to an average of 1279.08 visits per person per year, showcasing the deeply integrated role of social media in American daily life.
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India: India followed closely with 171.8 billion social media visits (8.68% of the global total). Given its large population of 1435.7 million, the number of visits per person stands at 119.67 per year, indicating a growing digital presence in its vast internet user base.
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Brazil: Brazil recorded 123 billion visits, making up 6.21% of the total. With a population of 217.1 million, the visit rate is 566.64 per person per year, reflecting a high level of engagement in social media.
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Japan: Japan had 88.1 billion visits (4.45% of the total) with an impressive 714.61 visits per person per year from its 123.3 million population, underscoring the prominence of social media in Japanese culture.
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United Kingdom: The UK accounted for 71.6 billion visits (3.62% of the global share) with a smaller population of 67.7 million. The UK’s annual visits per person are a significant 1057.28, highlighting a highly active social media environment.
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Indonesia: Indonesia had 71.5 billion visits (3.61% of the world’s visits). The per-person rate is 257.49 visits per year among its 277.5 million population, indicating its rapidly growing digital presence.
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Turkey: Turkey contributed 63.3 billion visits (3.18% of the global visits), With a population of 85.8 million, the visit rate is 733.93 visits per person per year, demonstrating strong engagement with social media platforms.
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Germany: German users visited social media platforms 57.9 billion times (2.92% of the total visits), With a population of 83.3 million, the visits per person per year in Germany are 694.88, showing robust use of social media.
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Thailand: Thailand accounted for 53.1 billion visits (2.68% of the total), with a population of 71.8 million, it has a visit rate of 739.29 visits per person per year, highlighting the significant integration of social media into daily life.
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Mexico: Mexico saw 50.8 billion social media visits (2.56% of the global total), With a population of 128.5 million, the visits per person per year are 395.21, reflecting a growing engagement with social media in the country.
Social Media Usage by Gender and Usage Duration, 2023
Social media platforms generally show a male majority at 68.65%, with only 31.35% female users.
However, there are notable exceptions like WhatsApp, LinkedIn, and Twitch, where the male user base is significantly higher at 81%, 68%, and 75%, respectively.
This suggests that these platforms may cater more to male interests or industries. Twitter, on the other hand, boasts a more balanced gender distribution, with 57% male and 43% female users, indicating broader appeal.
YouTube had the longest average visit duration at 30:25, while TikTok and Quora had shorter sessions at around 9:34 and 9:37, respectively. Overall, the average duration across platforms was 16:09, reflecting a mix of brief and extended interactions.
Delve into the dynamic realm of social media with this in-depth analysis of its growth and trends from 2019 to 2023. To fully grasp the implications of these remarkable findings, we invite you to read the detailed report.
George Custer lives in Oakridge with his wife Sayre. George is a former smokejumper from his hometown of Cave Junction, a former captain in the U.S. Marine Corps. and ran a construction company in Southern California. George assumed the volunteer duties as the Editor of the Highway 58 Herald in 2022. He loves riding his Harley-Davidson motorcycle, building all things wood, and playing drums on the weekends in his office.
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