By Rachel Holland <[email protected] |
- A new study has revealed the thriftiest states, with Oregon taking the top spot
- The research examined the search volume for terms related to thrifting or saving money to determine the most and least thrifty states
- Colorado ranks as the second thriftiest state, with Idaho following in third
Verified coupon site Coupons4Real determined which states are most likely to shop with this goal, revealing the states most interested in being frugal and saving money.
The average number of Google searches each month for money-saving–related terms, such as ‘online coupons, ‘discount codes’, and ‘thrift stores near me’, over the past 12 months in each state were analyzed and compared to the population to determine the rankings.
Oregon was identified as the thriftiest state, with an average of 1,510.01 monthly searches per 100,000 people for terms related to money–saving. Oregon’s most popular search term was ‘thrift store near me’, with an average of 59,167 searches per month; the term was also the most popular nationwide.
Following in second was Colorado, with an average of 1,502.50 monthly searches per 100,000 citizens. One of Colorado’s most popular terms was ‘second hand store’, which generated 2,275 searches.
In third was Idaho, which had an average monthly search volume of 1,478.58 per 100,000 residents. Among Idaho’s most popular search terms was ‘thrift shop near me’, which produced 251.67 searches.
Ranking fourth was North Carolina, with a monthly search average of 1,443.25 per 100,000 people. A popular search term in the state was ‘outlet store near me’, with 1,061.67 searches.
Rounding out the top five was Florida, with an average of 1,429.93 searches per month per 100,000 citizens, deeming it one of the thriftiest states for consumers. ‘Coupon codes’ was a popular term in the state, with 1,575 searches.
Alabama came in sixth, with an average of 1,419.15 monthly searches per 100,000 residents.
Placing seventh was Washington, which had a monthly search average of 1,365.25 per 100,000 people.
In eighth was Virginia, which reported an average monthly search volume of 1,323.35 per 100,000 citizens.
North Dakota followed in ninth, with 1,301.67 searches on average per month for every 100,000 residents.
Completing the top ten thriftiest states was Vermont, with an average of 1,295.18 monthly searches per 100,000 people, revealing it to be one of the states with the most frugal populations.
The top 10 thriftiest states
Rank |
State |
Keyword searches (per 100k population) |
1. |
Oregon |
1,510.01 |
2. |
Colorado |
1,502.50 |
3. |
Idaho |
1,478.58 |
4. |
North Carolina |
1,443.25 |
5. |
Florida |
1,429.93 |
6. |
Alabama |
1,419.15 |
7. |
Washington |
1,365.25 |
8. |
Virginia |
1,323.35 |
9. |
North Dakota |
1,301.67 |
10. |
Vermont |
1,295.18 |
At the other end of the spectrum, Kentucky was identified as the least thrifty state, with an average of 579.61 monthly searches per 100,000 citizens for terms related to saving money.
Second from bottom was West Virginia, which reported a monthly search average of 610.24 per 100,000 residents.
Following in third from bottom was Mississippi, with an average of 641.42 monthly searches per 100,000 people.
Indiana came in fourth from bottom, with an average of 644.58 monthly searches per 100,000 citizens.
Rounding out the bottom five thriftiest states was South Dakota, with an average of 728.35 monthly searches per 100,000 residents.
Completing the bottom 10 thriftiest states were Connecticut (736.83), Arkansas (742.92), Louisiana (779.98), Nebraska (812.49), and Iowa (822.47).
The bottom 10 thriftiest states
Rank |
State |
Keyword searches (per 100k population) |
1. |
Kentucky |
579.61 |
2. |
West Virginia |
610.24 |
3. |
Mississippi |
641.42 |
4. |
Indiana |
644.58 |
5. |
South Dakota |
728.35 |
6. |
Connecticut |
736.83 |
7. |
Arkansas |
742.92 |
8. |
Louisiana |
779.98 |
9. |
Nebraska |
812.49 |
10. |
Iowa |
822.47 |
Commenting on the findings for Coupons4Real, Panayotis Nikolaidis, CEO and Founder of Savings United, said:
“It is fascinating to see which states are more likely to try to save money when shopping, and which states are seemingly less interested.
“It’s notable that four of the states in the top ten of the ranking are western states, whereas in the bottom ten, five of the southern states make the list. This could imply that there is a culture of budgeting and saving money in some regions more than others, or it could indicate that some regions are cheaper overall and therefore there is less of a need to save money using additional means.
“While finding coupon sites or discount codes may seem like an extra hassle when shopping, it is well worth researching to see what’s available before completing any order. Some stores always have online discount codes available, and these could help you save 10%, 20% or an even higher amount from the final cost of your purchase. Others will have them periodically, and you may be eligible throughout the year due to being a student or recipient of another continuous discount that they offer.
“Of course, one of the best ways to save money is thrifting. Shopping second hand can be useful when sticking to a stricter budget and has other benefits too, such as encouraging the repurposing of goods instead of creating waste, which is beneficial to the environment.
“Ultimately, saving money when shopping can help you reduce expenses significantly, allowing you to allocate funds elsewhere. It is recommended that you fully research all potential options before shopping so that you can make the most of your money and your purchase.” *
* With credit and link to: https://coupons4real.com/.
George Custer lives in Oakridge with his wife Sayre. George is a former smokejumper from his hometown of Cave Junction, a former captain in the U.S. Marine Corps. and ran a construction company in Southern California. George assumed the volunteer duties as the Editor of the Highway 58 Herald in 2022. He loves riding his Harley-Davidson motorcycle, building all things wood, and playing drums on the weekends in his office.
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